Our goal is that freshwater ecosystems and flow regimes in key river basins provide water for people and nature.

© María del Rosario Calderón


Freshwater is the source of life. It’s what makes Earth unique in the known universe. It’s also a resource under threat. Just 3 per cent of water on the planet is freshwater, and only about 1 per cent is readily available for human use. 

The one-two punch of global population growth and climate change means we must be innovative and committed when it comes to water management and conservation.

WWF is working to protect freshwater ecosystems and improve water access, efficiency, and allocation for people and the environment – an essential component of saving most of WWF's priority places and species and reducing the impact of humanity's water footprint.

Our work to build integrated water management plans, endorsed by the resource users, is an important contribution to maintaining watershed functionality and freshwater access. 

WWF’s focus is to build the capacity of governments, communities, businesses, and international financial institutions to secure resilient and productive freshwater ecosystems.


Promoting Cleaner Production and Private Sector Partnerships

The World Wildlife Fund (WWF) is implementing an 18-month Project to improve micro, small and medium enterprise (MSME) adoption of Cleaner Production (CP) practices and technologies by supporting partnerships between universities, MSMEs and CP Centers resulting in the adoption of measureable CP practices by MSMEs, while enhancing training opportunities for students.  WWF will work with the National Cleaner Production Centers (NCPCs) in El Salvador, Guatemala, Honduras and Panama for the implementation of project activities and will also work in close coordination with the U.S. Department of State, universities and MSMEs in target countries. The project will build upon the previous success of the work within the framework of the Environmental Cooperation Agreements of the Free Trade Agreements (CAFTA-DR and Panama FTA), including Pathways to Cleaner Production in the Americas and Cleaner Production Private Sector Partnerships. The project will take place in watersheds of Acelhuate in El Salvador, Motagua in Guatemala, Chamelecón in Honduras, and Panama Canal in Panama.



The Coca Cola Company – WWF Alliance to contribute to fresh water conservation in the Mesoamerican Reef System Ecoregion

The Coca-Cola Company (TCCC) and the World Wildlife Fund established a global alliance to contribute to fresh-water conservation in priority sites.

In Central America, the global alliance focused its work on the Mesoamerican Reef System (MBRS), an ecoregion that includes the Caribbean watersheds of four countries: Mexico (Yucatan Peninsula), Belize, Guatemala (Caribbean coast) and Honduras (Northern coast). This alliance had three lines of work: freshwater conservation, value chains, and valuing nature. Significant results have been achieved in these areas, which contribute to the conservation of the watersheds included in the Mesoamerican Reef System.