A global conservation campaign is an effort to bring about positive change. It is not one single action, but a combination of strategic activities put together in a sequenced plan of action. This should include an integrated approach to communications, advocacy and fundraising that helps drive the conservation campaign outcomes.

A campaign should be big enough to make a difference, but manageable enough to get measurable short-term results and create a foundation for future programmatic success.

WWF conducts several campaigns in the World.  Within WWF Guatemala / Mesoamerica we are currently promoting two important campaigns to involve different audiences in order to work together and make a positive change for our planet: