Campaign Earth Hour | WWF

EARTH HOUR

Earth Hour has evolved from being a statement on climate change in a single city –Sidney, Australia–, promoted by WWF (World Wildlife Fund) in 2007, to being the largest environmental movement in the planet.  Each year, more citizens, communities, leaders, companies, and other actors take action to address the effects of climate change.

In 2016, as the world starts a new mitigation and adaptation era to address climate change, Earth Hour is preparing for its tenth event, in which people around the globe turn off their lights during one hour as a symbolic act to raise their voices and to promote concrete energy-efficiency solutions, responsible consumption, and sustainable cities.

ACTIVITIES BEFORE EARTH HOUR

At the end of 2015 and at the beginning of 2016, we implemented several activities to start creating the call to action “Reduce, Recycle, and Reuse” that we had proposed for Earth Hour.  Some of these activities were:

Zoo Race


Placing an exhibit at the venue for the Zoo Race, with the aim of positioning Earth Hour in people’s minds again and collecting data on the public’s recycling habits during that racing event.  November 14 and 15, 2016.
 

Reciclatón in "Pasos y Pedales"


Participating with REciclatón in a drive to collect recyclable materials, held at the “Pasos y Pedales” event in Avenida de las Américas, Guatemala City, to continue positioning Earth Hour as a call to action to recycle.  December 6, 2015.                   

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Ecomarket


Placing a booth at the Ecomarket, held by Guate Sostenible, to continue positioning Earth Hour and its links to recycling.  February 13 and 14, 2016.

Po from Kung Fu Panda 


Participating in the Pasos y Pedales event in Guatemala City to promote Earth Hour along with Kung Fu Panda, within the framework of WWF’s global alliance with DreamWorks to protect pandas.  March 13, 2016.  

EARTH HOUR IN GUATEMALA

Earth Hour was held on March 19, 2016, when the whole world came together in a symbolic gesture, turning off all lights from 08:30 to 09:30 pm, local time, to give the planet a breather, raise awareness on our actions pertaining to the environment, and assume a commitment

Through the 2016 Earth Hour event, Guatemala made a call to implement actions that promote responsible consumption, specifically by contributing to the 3 Rs:  Reduce, Reuse, and Recycle.

The activities planned to celebrate Earth Hour in Guatemala City were held at the La Aurora zoo at 5:30 PM, in coordination with our strategic partners:  Fundación Defensores de la Naturaleza and the La Aurora Zoo. This year, Tetrapak joined the campaign, owing to its worldwide joint working agreement with WWF. Through this joint effort, Tetrapak is supporting the design, building, and implementation of Green Spots recycling collection centres. 

As a result, for Earth Day, WWF and its partners launched the first mobile Green Spot, expecting to establish other stationary Green Spots in different places in Guatemala City.

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